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Marketing Insights Analyst
Corporate Head Office, Umhlanga, KwaZulu-Natal
Oversees and updates the database housing all quantitative and qualitative research purchased or conducted in the various areas of the Commercial Team. ? Consolidate appropriate consumer, shopper, customer, competitor, market, economic, financial and/or operational data in order to perform financial, statistical, and qualitative data analysis of markets and competitors. ? Assists with all modelling requirements to draw / update hypotheses created from data on an ongoing basis. ? Assists the business in identifying opportunities and risks to deliver business value. ? Receives and translates data into executable and effective market and intelligence reports. ? Manages credible collation of all competition market intelligence and reporting thereof. ? Creates and maintains the foundational insights databases and provide support for ad hoc analytics. ? Provides regular updates on key aspects of opportunities and potential risks gained from data analysis and insights. ? Develops partner relationships with the Group Commercial team and in-country Commercial teams to understand their requirements, identify synergies and share learning. ? Supports the Commercial teams in applying tools and contributing to brand health, brand planning and ad hoc projects. ? Gathers information, prepares and timeously circulates populated scorecards for stakeholders to action. ? Monitors and evaluates supplier performance against quality standards, as well as compliance and contractual obligations. ? Builds, manages and maintains relationships with strategic partners through professional dealings, to ensure quality execution of research.
Applications are invited from suitably qualified persons for the position of Marketing Insights Analyst in the Group Commercial Team, based at the Group Head Office in Ridgeside, Umhlanga. Reporting to the Head of Marketing & Insights, the successful incumbent will be responsible for supporting strategic planning activities by providing actionable insights and recommendations based on assessments of markets and competitors, both existing and potential.
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